Agenda Setting Theory And Social Media s Influence

Agenda Setting Theory Social Media’s Influence Alicia Murray Kennesaw State University Abstract The creators of the agenda setting theory, Dr. Maxwell McCombs and Donald Shaw, say that Watergate is the most faultless example of how the agenda setting theory can heavily influence the mass media. The Watergate issue caught fire after months on the front page of The Washington Post because McCombs and Shaw believe that the â€Å"mass media have the ability to transfer the salience of items on their news agenda to the public agenda.† They aren’t suggesting that broadcast and print personnel make a deliberate attempt to influence listener, viewer or reader opinion on the issues. Agenda setting is one of the fundamental mass media functions. Through exercising this function, mass media are forced to simultaneously satisfy certain material and value requirements. From the definition of mass media, it is clear that the media are predominantly materially oriented, while the society expects from them responsibility and contributing to the community. (Lozovina, 2013, p. 30) Literature Review The Application of Social Network Analysis in Agenda Setting Research This article goes into detail about how social media is applied in agenda setting research. It states that the approach of social network analysis makes it possible for researchers to map out the relationships between objects and traits in the media agenda and the public agenda. Social media is used as aShow MoreRelatedAgenda Setting Theory And Social Media1317 Words   |  6 Pages2015 Agenda-Setting Theory and Social Media The agenda-setting theory states that the media influences what people choose to think about. The theory emerged from communication studies and focuses on mass media and setting the public agenda. In the seminal article, McCombs and Shaw (1972) found a high correlation between media agenda and the public agenda through content analysis of a local election. The theorists wanted to discover what types of people are most susceptible to the media agenda throughRead MoreThe Power Of Television Images : The First Kennedy Nixon Debate Revised989 Words   |  4 PagesMedia Effects Media is not a novel presence, but its influences are ever evolving and increasing exponentially. Whether through print or television each type of media is vitally important for a politician. Politicians must focus on the message that is to be conveyed and be aware of the influence each media type has. Print ads, radio shows, television interviews, magazine articles and debates all have a degree of effectiveness on a voting demographic. Mastering the media effects on the people thatRead MoreThe Agenda Setting Model Can Guide The Public Opinion And Mass Communication1464 Words   |  6 Pagesthe agenda setting. The agenda setting model can guide the public opinion and mass communication about some social or political issues. Different with media effects model, the media effects more like to telling people how to think, however, the agenda setting model is successful in telling people what to think about. In a general way, agenda setting theory was constructed in the environment of t raditional mass media, and the purpose is to study traditional mass media. About the visual agenda settingRead MoreThe Agenda Setting Theory On The Public Agenda1076 Words   |  5 Pageshistory of the agenda-setting theory goes back over 50 years to when it was introduced in a 1972 edition of Public Opinion Quarterly by Drs. Maxwell McCombs and Donald Shaw. It was first developed as a means of studying the 1968 American presidential election as it relates to the most important issues determined by the news media and the most important issues determined by the 100 residents of Chapel Hill, North Carolina (McCombs Shaw, 1972). Still relevant today, the agenda setting theory explains theRead MoreMass Media Influence On People s Ideas About Society936 Words   |  4 PagesJamilah Alfadhli ENG 110-01 November 13, 2015 Mass Media Influence in Shaping People’s Ideas about Society The most important goal for mass media is to make high revenues. To make this goal real and earn that money mass media maker or producer put effective working plans. These effective plans could be in all different kinds of any mass media. There are several effects of made mass media planning before it broadcasting a message to improve it economic. These effects are; effects of advertisingRead MoreMedia Simply Reflects and Reinforces Existing Social Values Essay1004 Words   |  5 PagesMedia Simply Reflects and Reinforces Existing Social Values There is a notion held by many people that the media has the power to affect our beliefs, attitudes, values and behaviours either directly or indirectly. Many sociologists believe that the media could be extremely powerful and influential because of their technology, economics, and because of the sheer scale of operations. There has been a tremendous amount of research done into the possible short and longRead MoreThe Campaign, A Good And Positive Light1193 Words   |  5 Pages How do we build trust with the audience? One way that we can do this would be consistency. The station needs to consistently present messages for their audience across multiple platforms. This means having a presence on different forms of social-media such as Facebook, Twitter, Instagram, and Snapchat among others. The audience needs to be able to trust that KULT will have a voice, which means they need to consistently hear that voice. The different outlets allow the audience to confirm theRead MoreMedia Effects On The Media Essay1273 Words   |  6 Pageswatching television (TV), however many experts feel we are constantly affected by the media whether we think we are or not. Theorists believe that too much media exposure can lead to knowledge, attitudes or behavioural changes within a society, this is called ‘media effects’ (Kuehn, â€Å"Media Effects†). These m edia effects consists of several Paradigms, a Paradigm is described as â€Å"a typical pattern or model† (Kuehn, â€Å"Media Effects†). The Paradigms this essay will consist of are called the ‘New EffectsRead MoreEffect And Relationship Between Agenda Setting And News Framing Essay1301 Words   |  6 Pages This study examined the effects and relationship between agenda setting and news framing having significate weight within newspaper articles on portraying Australian political issues. The media content analysis is based on findings from news articles within the Courier Mail over a period of four weeks using journalistic, communication and theoretical explanations. The main question is the effects and relationship between agenda setting and news framing within newspaper articles. The study seemedRead MoreEssay on Effects of Mass Media on Society1650 Words   |  7 Pagesinfluenced by mass media. Although traditional television watching and newspaper reading are no longer as popular as before, people spend more time in front of computers listening to music and radios, reading news and information, interacting with other people in social network and watching television programmes and films. The developing technology of mobile phone allows people to do almost everything they can do with the computer. Nowaday, people are living in a world ‘saturated by media sounds and images

How Gender Makes a Difference in Leadership free essay sample

Another definition Is the process of Influencing others to understand and agree about what needs to be done and how It can be done effectively and the process of facilitating Individual and collective efforts to accomplish the shared objectives. Both f these definitions of leadership use the word influence and both agree that the overall objective is to achieve goals. Neither distinguishes leadership in terms of gender. In this paper, I am looking into what constitutes leadership and how gender makes a difference.The labor market has been and continues to be highly segregated by sex. Females remain in concentrated positions that have traditionally been held by women, and they continue to be underrepresented in jobs that are considered masculine, as well as in higher positions (Dean, Mills, Roberts, Charter, and Cash, 2009). Female managers operating in male-dominated environments are expected to utilize leadership styles that conform to masculine cultures to maintain their status. We will write a custom essay sample on How Gender Makes a Difference in Leadership or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Competitiveness, hierarchical authority, and emphasis on control are characterized as masculine modes of management along with being aggressive, ambitious, dominant, self-confident, and individualistic. The feminine mode of management is associated with being compassionate for others. This includes being affectionate, helpful, friendly, kind and sympathetic as well as interpersonally sensitive, gentle, and soft spoken (Peters, 1990) Retype Title Here Insert the first paragraph of text. References Insert References Here.

Supply Chain StrategiesManagement

Question: You are required to prepare a report of 1500 words that addresses the following points: 1. Discuss how a company could improve its financial and non financial performance by engaging in the strategic management of its supply chain processes.2. Discuss how vulnerability to supply chain disruption could be effectively managed within the company supply chain. Answer: Executive summary: Supply chain management is the process of the flow materials, finances and information while they go along the process from suppliers to manufacturers and from wholesalers to retailers to consumers. Supply chain management integrates and coordinates this flow both among and within the companies. The most important task of a scm is of reduction of the inventory. Supply chain management process have been subdivided into main three parts i.e. the information flow the product flow, and the finances flow. The product flow involves the movement of materials from a supplier to the customer. The information flow possesses processing orders and upgrading the delivery status. The financial flow includes payment schedules, credit terms, and consignment and ownership title arrangements. Introduction: Business organizations mainly capitalize on supply chain capacities and resources to bring the products and services in the market in a much quicker process at the lowest possible cost. Measuring supply chain performance can manage a greater knowing of the supply chain and improve its performance overall. Companies have found out that that for competing in a pressurized environment, it is necessary to estimate and monitor firm performances. Many types of perspectives of supply chain performance measures (scpm) are non cost perspective and cost perspective (Borgstrm Hertz, 2011). An efficient and performing supply chain helps a business save money. This in turn reduces spoilage and decaying, companies that practice supply chain process report outstanding cycle time and cost reduction, for example, Wal-Mart stores inc. announced doubling of inventory turnarounds. An important subject of supply chain management is to view the processes, people and facilities network that collects mater ials that is raw and transform them into products that are ready to use and finally send it to the end users as a chain which is acknowledged. (Eig, Hofmann, Stolzle,2013). Improvement of financial performance by strategic management of SCM: To reduce operational in efficiencies and improve customer satisfaction many companies initially focus on supply chain management. The visibility and control on the supply chain improves as a result, which in turn leads to better financial performance. The companys competitive capability improves because of supply chain management. Globally, the companies are competing against each other as a part of the supply chain and not individually. The task of every company is to ensure how to cut costs, improve quality and operate effectively through supply chain management (Kang Kim, 2010). The economies of china and some other countries are booming right now as a result, many companies have started sourcing in such countries. Supplier performance is closely linked to cost and benefit. VElda b.v. wants to have Good quality products with low cost as a result they have sourced half of their products in china. The scm functio ns impact the financial performance, identification of business process and find out ways of improve the business processes that will help to improve both scm and financial performance. The main question is what to improve in supply chain process to get maximum financial performance. To improve financial management the reduction of spreadsheets are necessary. Many enterprises plan their purchasing using unreliable spreadsheets. To be sure that the companies are using accurate information, they should be moving up in an affordable supply chain platform. The principal at the Hackett Group says that the procurement organization should play a vital role by becoming more as a process enabler and by looking for more opportunities by leveraging the capacities of the suppliers and improving current processes. Supply chain management is a complex process. The main approach is to understand the logistics function and identification of those areas which have the capacity to affect revenue in t he greater way. The council of supply chain management professionals (CSCMP) has defined logistics management as containing outbound and inbound management of transportation, warehousing, order fulfillment, inventory arrangement, fleet management, and supply demand planning. Approximately 9% of sales, 50% of transportation costs make up logistics costs. Transportation poses to be the largest among the logistics costs in supply chain management, so improvement in the transportation activities could leverage the financial management in scm (Konur,2013). Revenue growth is one of the most important aspects of scm which remains in the minds of the topmost executives and it is directly impacted by the scm. The relation shared by transportation and revenue growth goes beyond just the delivery of the products to the end users. A good transportation system is important not only for delivering perishable goods and raw materials but also goods with short life span. The ability to meet market demand, lead time and the ability to meet market demand and sales everything have impact on revenue growth. This is all affected by the companys assurance to the customers that the shipment will be delivered to them at the right time, at the right place and in a good condition (Nikabadi Zamanloo,2012). Improvement of non financial performance by strategic management of SCM: Although financial performance is the most important criteria for all companies there are many non financial aspects too which need careful attention. Such non financial indicators are market share, innovation performance etc. which also needs evaluation in order to assess their impact on scm. The long term objectives of scm are to integrate supply chain for all members and increase market share also. Higher market share might be characterized by use of better product quality and efficient use of chain resources. For reduction of the number of transactions it is profitable to work with fewer suppliers. Strategic planning is required to enhance coordination among various groups in the company through sharing and information retrieval. The departmental barriers are reduced through the practice of such scm processes. In a well coordinated organization good relationship between suppliers and customers are maintained. to improve coordination with suppliers good relationship should be maintained ,keeping few suppliers at bay is necessary and also the practice of e procurement, technology, product ,process innovations is better achieved through coordination with fewer suppliers. The ordering process could be categorized properly with the use of e procurement (Scm.ncsu.edu,2015). Finally coordination with customers is of utmost importance which could only be achieved through close partnerships. The orders given by the customers should be clarified and negotiated properly to avoid design and order changes in the later stages. Management of vulnerability of supply chain disruptions: the normal flow of materials and goods are disturbed by the disruptions in scm. This in turn exposes the companies to financial and operational risks from time to time catastrophes disrupt the supply chain processes. Mitigation of these catastrophes that disrupt scm are difficult because of the serious nature of the catastrophes. Current supply chain practices have been identified that have increased the vulnerability. Thus it has been proposed that to avoid vulnerability in supply chains strategies such as providing advance warning, coping up, and surviving should be implemented. Well developed strategies could be better in mitigating such vulnerabilities. The common business practices that contribute to supply chain vulnerabilities are Globalization, Decentralization, outsourcing, reduced number of suppliers etc. Advance warning strategies: An advanced warning strategy can give enough time to the companies to take necessary precautions in order to mitigate the disruption effects. If it is forecasted that a natural calamity is going to happen then scm process gets enough time to channelize their supply chain in such a way to reduce disruption (Tandler, 2013). Coping strategies: These strategies are flexible in nature and it produces many options of alternatives in case any vulnerability occurs. Extra resources should be kept apart in redundancy process. Flexibility can avoid risks. Transportation flexibility: Supply chains should use air, sea and ground transportation to avoid vulnerability. For companies who have suppliers outside U.S. other transportation methods are more important. It is advisable to keep backups for components that are critical in nature that can be kept with small amount of investment. Insurance against other risks: many supply chain processes such as transport, labor, facilities, supplies, can be insured against accidents, natural calamities and theft. Some of such coverages involve loss of expenses, extra costs, assets and profits because of damage to property and physical loss. Conclusion: Supply chain management is the whole process of the flow materials information and finances as they go along the process from suppliers to manufacturers and then from wholesalers to retailers to end users. Across the world supply chain management is applied due to its useful functions such as improved financial performance, delivery time reduction and satisfaction of the customer. Due to its systemic impact and global nature on the firms financial performance, the supply chain unjustifiably faces a lot of risks than other areas of the company. Risk is an integrated part of supply chain management. But respite of that it attracts very less attention than it deserves from a very wide range of companies. Reflection: the supply chain management has become more complicated with the enlargement of the company and its range of products. It is a very pressurized job for the supply chain executives to find more developed customer centric supply chains and find different innovative ways to reduce cost. Organizations must think of preparing for the rebounding while responding to the conditions of the labor pool, deflation and issues surrounding energy and sustainability. Studies show that those companies achieve great advantages who are striving for environmental sustainability. As a core competent of their supply chain Strategy Company should include sustainability. The supply chain managers are always thinking of ways to respond to changes, increase profitability and expand rapidly. References: Borgstrm, B., Hertz, S. (2011). Supply Chain Strategies: Changes in Customer Order-Based Production.Journal Of Business Logistics,32(4), 361-373. doi:10.1111/j.0000-0000.2011.01031.x Eig, M., Hofmann, E., Stolzle, W. (2013).Supply Chain Management. Munchen: Franz Vahlen. Kang, J., Kim, Y. (2010). Coordination of inventory and transportation managements in a two-level supply chain.International Journal Of Production Economics,123(1), 137-145. doi:10.1016/j.ijpe.2009.07.008 Konur, D. (2013). A comment on Coordination of inventory and transportation managements in a two-level supply chain.International Journal Of Production Economics,141(1), 434. doi:10.1016/j.ijpe.2012.06.019 Nikabadi, M., Zamanloo, S. (2012). A Multidimensional Structure for Describing the Influence of Supply Chain Strategies, Business Strategies, and Knowledge Management Strategies on Knowledge Sharing in Supply Chain.International Journal Of Knowledge Management,8(4), 50-70. doi:10.4018/jkm.2012100103 Scm.ncsu.edu,. (2015).What is Supply Chain Management? - SCM | Supply Chain Resource Cooperative (SCRC) | North Carolina State University. Retrieved 10 February 2015, from https://scm.ncsu.edu/scm-articles/article/what-is-supply-chain-management Tandler, S. (2013).Supply Chain Safety Management. Wiesbaden: Imprint: Springer Gabler.

Trent Parke free essay sample

Trent Parke Artist Trent Parke was born in 1971, he was raised in Newcastle, New South Wales and is the first Australian to become a Full Member of the renowned photographers’ cooperative Magnum Photo Agency. When he was little he use to use the laundry room as a dark room. He had began taking photography’s at the age of 12. Today he now works as a street photography and therefore received many awards such as the World Press Photo Awards- 1999, 2000 , 2001 and 2005. assignment help reviews In 2006 he was awarded the ABN AMRO emerging artist award. He has also received the prestigious W Eugene Smith Award for humanistic photography in 2003, for his epic road trip around Australia, â€Å"Minutes to Midnight†. Trent Parke also gave an inspirational speech about the early stages of his life at the Fremantle Arts Centre, he talked about his cadetship at the Newcastle Herald while after also moving to Sydney years later where he had covered Australian cricket for News Limited for more than five years. We will write a custom essay sample on Trent Parke or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At the same time he was still not that sure on what her wanted to do with the rest of his life, so he bought a Leica and was introduced to Rodinal (a high contrast and personal way of processing and printing his images). His mothers death had also inspired him, and released that life is meant to be enjoyed, therefore don’t waste a moment in life Artwork Trent Parkes photograpy is all about magic and illusion and the love of life and the story that is being told. His Albums are normally inspired by what is current happening in his life whether its experiencing a road trip or the birth of his new-born son. Whatever his next album is, it is always about an important event that has happened or happening in his life, his albums are his feelings and emotions of an event which he has expressed in photography For his photography he has been awarded five Gold Lenses from the International Olympic Committee (1996, 1997 and 1998) and the Canon Photo Essay Prize in 2000 Sasakawa World Sports Awards. His photos have always had a fictional element that is a part of something bigger and working with Alisdair Foster from ACP has been an important part of the life as it leads Trent Parke towards his own vision. He has pushed many boundaries therefore he has gone to medium format and colour as his photos were now about time and life and became the next phase in his work. His new photo â€Å"Black Rose† has returned to black and white and medium and large format and he is analyzing new directions and questioning the past, present and the future, chance and fate and is a trip back to his childhood. Therefore return to an understanding of what is important for him in as an Australia using the country as inspiration. Audience Trent’s photographic work has been widely shown, including recent solo exhibitions in New York, London and Germany. â€Å"Minutes To Midnight† was shown at The Australian Centre for Photography in January to Febuary in 2005, in conjunction with the Sydney Festival which had became the most highly-attended show in the recorded history of the AC. Further more when he had given his speech at the Fremantle Arts Centre, the audience was very inspired and surprised as they never thought that he would take part in a job such as sports commentating as he has worked with photographs since the very early stages of his life. Park has also published two books, Dream/Life in 1999, and The Seventh Wave with partner, Narelle Autio in 2000. The reading of these books really inspired the audience. Also not so long ago in 2006, the National Gallery of Australia acquired Parke’s entire Minutes to Midnight exhibition. World Ever since the birth of his son, he has seen the world differently as he began to change his style of photography by applying different colours and formats to suit his inspiration. This is how his viewpoint of the world changed and has always been changing ever since as every photo album that he creates, conveys a different message for a different purpose. Also, before he published his collection â€Å"Minutes Of Midnight†, he went around travelling all around the country in 2003 reaching a total distance of 90,000 km gathering ideas and inspiration for his photographic collection.

Tips on Writing a Powerful Claims Essay

Tips on Writing a Powerful Claims EssayIf you're looking for tips on writing a powerful claims essay, a free claims essay sample can be found online. If you can't find the information you're looking for online, then chances are you're missing out on some of the most powerful content there is.Writing an essay about a topic of interest to you can be frustrating. The subject matter itself is typically one of your biggest obstacles. First, you need to understand the subject matter, and second, you have to understand how to use the various pieces of evidence that you will use. But before you can get started, you have to know what a claims essay is!In a nutshell, a claims essay is very basic forms of research that is used in all types of studies and research. It's basically something that gives you the opportunity to explain the details of an argument you're making. This is the most common form of writing a research paper that you will come across.A claims essay sample will give you the ch ance to test out many different pieces of evidence. You will not only be able to identify gaps in your knowledge, but you will also be able to see exactly how useful they are. By being able to differentiate between pieces of evidence that are strong and those that are weak, you'll be able to improve your essay significantly.The best way to find these samples is by searching the Internet. You'll be able to find many websites that offer them as well as libraries that offer them as well. You can look for free samples of claims essays, or you can pay a small fee to get a full one-on-one tutorial on how to write a claims essay.Another important thing to remember when looking for a claims essay sample is that the type of essay you're looking for is going to have to fit a certain framework. For example, if you're looking for a sample of a law case, you're going to need to be able to prove that you're a lawyer. If you're looking for a sample of a personal injury case, you're going to need t o be able to convince the reader that you're the victim of a fraud.It also helps to have previous experience in the field. A claims essay sample should not be too complicated for you to understand. If you're unfamiliar with the field, then it will help if you take some time to familiarize yourself with some of the most common subjects that people in the same line of work might write about.So if you're looking for tips on writing a powerful claims essay, then you should look no further than a free claims essay sample. It's a great way to get started, and it will give you the chance to show your potential employers that you know what you're talking about.

Legalize it! essays

Legalize it! essays Theres only one think that I would change about this country, and that would have to be the legalization of marijuana. Marijuana is the third largest agricultural good in the nation and a ten billion-dollar industry has nothing to do with the agriculture we are use to. The harvesting of marijuana began as far back as the Jamestown settlers, around 1611. Marijuana is a plant known as Cannabis Sativa and is described as "one of nature's hardiest specimens". It can survive in almost any temperature possible, and grows like weeds do. It is the most commonly used drug in America. In Florida alone, marijuana sales are greater than all businesses except tourism. Marijuana acts like a weed, stealing all the sunlight and nutrients around it. The soil needed for growing marijuana, is dry thin soil, along with horse or cow manure. It can grow to be from three to twenty feet at maturity, and grows at a fast speed. Life shows six days after planting, and after two weeks, strong healthy leaves should be growing. The marijuana plant grows both male and female plants. The male plant is usually taller than the female plant, and dies after its flowering cycle. The female plant is bushier and "secretes a resin that covers the flowering tops and nearby leaves. Marijuana causes many medical problems for people, yet it is not a deadly drug, and can become addictive. So far there have been no deaths due to Marijuana recorded, in fact the only way to actually overdose on the drug is by smoking  ¾ of a ton of it in fifteen minutes! Many people smoke marijuana to "forget" their issues, but they are causing more issues than they have. Many agencies, which are anti marijuana such as, the D.E.A and police departments say that marijuana shouldn't be legalized. These agencies believe that if marijuana is to become legal, then there will be thousands of more peope using marijuana. The main reason why the D.E.A doesn't want marijua ...

Plymouth Plantation Essay Example | Topics and Well Written Essays - 1250 words

Plymouth Plantation - Essay Example The book describes the first Thanksgiving and about the brave pilgrims who were in search of religious liberty. The description of Mayflower is a new kind of telling a story that goes up through King Philip's War in 1675-76. The bloody war was fought between the English and the Native Americans that resulted in the death of hundreds of English and thousands of Native Americans. The Native Americans were the Indians and most of them were killed and the remaining were starved to death or deported or sold as slaves. After the war independence of native New England was broken. The next 250 years was repetition of the history between the English (white Americans too) and the Native Americans. The Indians weren't in a mood to accept the new visitors or the white Americans. As the number of white settlements increased the insecurity among the Indians also increased. Each day passing the whites were moving closer to the natives and were more powerful than the Indians. The whites were growing in number and stature. Since the two sides need different things and respect different values, grievances build up. They weren't in a mood to understand each other and stopped trying to understand each other's values, the result was bloodshed and finally the Indians lose. The Indians were illiterates and didn't make any effort to write their side of story and their own history. The Thanksgiving Day was declared a national holiday by the then president Abraham Lincoln. Lincoln describes the Pilgrims as national heroes who remind the Americans of their roots. Squanto was the Pilgrim's trusty English speaking interpreter; to take Massasoit's place he made every effort to turn the English against him. The result was a bloody preemptive attack on a Massachusetts band that was led by Miles Standish and was sanctioned by William Bradford. The raiders came back with the head of a warrior as a trophy to commemorate their victory and hanged it over the fort. This resulted in a shocking wave of fear amongst the natives that made them to flee their fields and villages. When the Rev John Robinson, Pilgrim's spiritual leader came to about the raid he condemned this kind of shocking and terrorized act and denounced it in a letter to William Bradford. The naives of different tribal groups and always had complexities amongst them. They were the Pokanokets, the Nausets of Cape Cod, the Rhode Island Narragansetts, the Massachusetts near Boston and several others. These tribal groups were collectively called as Wamponoags. The English and the Wamponoags were complicated in terms of psychologically and morally and were always under various pressures. The Pilgrim village museum in Plymouth contains description and artifacts of both cultures and represents as bicultural institution. It not only represents or tells the stories of European immigration but also the encounter between them that happened centuries ago. Mostly the Whites described the Mayflower by their writings and scriptures though both cultures were involved in the arrival of the Mayflower. Since the natives were not literate as the Whites they fell behind and little was known from them. Both the cultures have equal importance and played significant role in the evolving American history. They made us to realize the importance of both the cultures and to respect them. The Indians passed